{"id":7279,"date":"2018-02-01T09:44:16","date_gmt":"2018-02-01T08:44:16","guid":{"rendered":"http:\/\/www.connectsweden.se\/?post_type=portfolio&#038;p=7279"},"modified":"2025-11-28T09:56:25","modified_gmt":"2025-11-28T08:56:25","slug":"darja-isaksson-en","status":"publish","type":"portfolio","link":"https:\/\/www.connectsweden.se\/en\/artiklar\/darja-isaksson-en\/","title":{"rendered":"DARJA ISAKSSON"},"content":{"rendered":"<div  class='flex_column av-av_one_full-2a9015ff38129c418a3f2eafba3e9512 av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-4ba9d648cfa23da087f38a7e0d6049ef\">\n.avia-image-container.av-av_image-4ba9d648cfa23da087f38a7e0d6049ef img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-4ba9d648cfa23da087f38a7e0d6049ef .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-4ba9d648cfa23da087f38a7e0d6049ef av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-7315 avia-img-lazy-loading-not-7315 avia_image ' src='http:\/\/www.connectsweden.se\/wp-content\/uploads\/2018\/01\/Bilder_huvudbild_Darja_eng.jpg' alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-748612a24b790424714059f28c50f227\">\n#top .hr.hr-invisible.av-av_hr-748612a24b790424714059f28c50f227{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-av_hr-748612a24b790424714059f28c50f227 hr-invisible  avia-builder-el-2  el_after_av_one_full  el_before_av_two_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_two_third-2a9015ff38129c418a3f2eafba3e9512 av_two_third  avia-builder-el-3  el_after_av_hr  el_before_av_one_third  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-a7bac4a6e49c8eb47262a43fda825da8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>In 2016, the business magazine Veckans Aff\u00e4rer named Darja Isaksson Sweden\u2019s most powerful opinion shaper. By then, this engineer from Pite\u00e5, Sweden, had already started up two digital design agencies and made a major impact, not just in the digital world.<\/h3>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-d3021aff4e2c88ff75459fd6b3a45a12 hr-default  avia-builder-el-5  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-a7bac4a6e49c8eb47262a43fda825da8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Today Isaksson<\/strong>, together with the prime minister and a number of cabinet ministers, the vice-chancellor of KTH Royal Institute of Technology, the CEO of Scania, and the professor of environmental science Johan Rockstr\u00f6m, to name just a few, is a member of the Swedish government\u2019s National Innovation Council. Their mission is to determine what opportunities digitisation, new technology and new working methods create and how they can lead to a more sustainable society. In Isaksson\u2019s world, Arlanda should be a centre for innovation and the testing of innovative services.<\/p>\n<p>\u201cKjell A Nordstr\u00f6m talks about GUD (\u2019God\u2019 in Swedish) \u2013 globalisation, urbanisation and digitisation. Increasingly rapid technological advances are also part of this. These trends drive and reinforce one another, and it\u2019s clear they are also changing our travel habits, but not the fact that we travel. We continue to travel and we\u2019ll travel more and more. That worries me a bit, especially considering the environment,\u201d says Darja Isaksson.<\/p>\n<p>\u201cAs a result of technological advances, we will be a truly globalised population, something we never really were. I think that all millennials today consume international media in a natural way and have contacts outside Sweden. I also think that the ability to organise and work with others is a necessary skill that we need to provide our children. In my world, it\u2019s obviously a given that we produce digital services in teams that are located in different areas around the globe. Now that\u2019s starting to be the case for everyone. Online health care such as that provided by the Swedish company KRY is just one example. They can have a global organisation since it\u2019s a question of language, not location. That means we are now headed towards the first generation of globalised citizens, a generation that doesn\u2019t just travel to Thailand on holiday, but that lives a globalised life. The result is also that there will be more travel.\u201d<\/p>\n<p>The big challenges, according to Darja Isaksson, entail dealing with carbon dioxide emissions and the environmental impact as well as creating social sustainability.<\/p>\n<p>\u201cClimate change is the top priority, but social sustainability is at least as great a challenge, and they\u2019re connected. All development is so wonderful in many ways. What we do is further develop human knowledge, our problem-solving ability, all that. These are big things to tackle. We see fantastic technological advances, but at the same time this means travel will increase, but that must be done in an environmentally and socially sustainable way.<\/p>\n<p>\u201cSelf-driving electric-powered cars are becoming a reality and will have an enormous impact on society. They\u2019re also much safer than traditional cars. But at the trial level, we\u2019re also seeing experiments with other technologies. In Dubai, tests are under way using electric-powered passenger drones as an option for shorter distances.<\/p>\n<p>\u201cFor middle distances, we can use hyperloops or maglev trains and then we fly for longer distances. We\u2019ll have even more long-distance flights, and that means we have to reduce the environmental impact of air travel. In this respect, biofuel looks like it could be an important part of the solution, and that would be something really good for Sweden \u2013 millions of cubic metres of material could be harvested from our forests, but we must first invest in the facilities that are needed.\u201d<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f2f3073c3b92489600c9880eb4c00471\">\n.avia-image-container.av-av_image-f2f3073c3b92489600c9880eb4c00471 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f2f3073c3b92489600c9880eb4c00471 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f2f3073c3b92489600c9880eb4c00471 av-styling- avia-align-center  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-8549 avia-img-lazy-loading-not-8549 avia_image ' src='http:\/\/www.connectsweden.se\/wp-content\/uploads\/2018\/01\/Bilder_bild_darja_isaksson_liggande.jpg' alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-a7bac4a6e49c8eb47262a43fda825da8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h6>Drone is an umbrella term for remote-controlled or unmanned aerial vehicles. They are available in all sizes, from toy-size versions to those that can carry loads of several tonnes. More and more people see them as a potential means for transporting people. Instead of taking a car or taxi to the airport, passengers take a battery-powered drown from the bus stop and reduce car queues and emissions. Trials are under way in both the US and Dubai.<\/h6>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-2683186cf6c434c3fdebf44adb9dc21f\">\n#top .hr.hr-invisible.av-av_hr-2683186cf6c434c3fdebf44adb9dc21f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-2683186cf6c434c3fdebf44adb9dc21f hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-a7bac4a6e49c8eb47262a43fda825da8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zero friction<\/strong><br \/>\n\u201cTechnology enables diversification, optimisation and individualisation, in everything from education to health to travel. Zero friction is my term for this. It means I get my trip the way I want it, when I want it. The servicification of travel, in terms of technology, has been under way for quite a while now. I think that in the years ahead, we\u2019ll have the chance to order trips in which we efficiently link mass transit with other vehicles and transport modes. As soon as this is in place, we can optimise the transport system, have fewer queues and free up space in the city. This will change a lot of things \u2013 for instance, we won\u2019t need as much space for roads and parking.<\/p>\n<p>\u201cI also think that we\u2019ll soon see a different kind of airport than we\u2019re used to thinking of. In the most small-scale version, it would be something like a bus stop, close to the city centre and really urban. Then we\u2019ll have large airports, but this will involve a different kind of travel.<\/p>\n<p>\u201cIf we optimise transport between cities, we can shorten travel times a great deal. Cities will continue to expand and grow. Then it\u2019s a matter of us creating landing areas in the city, smaller airports, where we\u2019re organised more based on traffic on demand. For long-haul travel around the planet, we\u2019ll need large airports, but we know that aircraft are headed towards supersonic speed and will be increasingly quieter. As a result, airports can be located closer to cities, but location won\u2019t be that important if there\u2019s infrastructure that still allows us to get there quickly.\u201d<\/p>\n<p><strong>Airports as testing laboratories<\/strong><br \/>\n\u201cThe interesting thing about airports is that they\u2019re a place where we all accept that we\u2019re under total surveillance. It\u2019s OK to infringe on our integrity there \u2013 something we wouldn\u2019t accept anywhere else. I have to take off my shoes and someone pats me down. We actually subject ourselves to this.<\/p>\n<p>\u201cSo the airport is an interesting place in behavioural terms for testing systems and special offers. It\u2019s perfectly possible to combine safety and security with values that save time and simplify the airport experience. It\u2019s obvious to me that when I go through the door, I should already be scanned. When I drop off my bag, preferably while I\u2019m still at home, I won\u2019t need to see it again until I reach the hotel. The combination of robots, automated transport and different kinds of tagging will make this possible. But it\u2019s interesting to explore how we can create solutions that provide a high level of safety and security and that safeguard people\u2019s integrity in a good way. Then we can use everything from augmented reality technology to smart lighting in floors to help guide me in an individualised flow,\u201d adds Darja Isaksson, before continuing.<\/p>\n<p>\u201cOne interesting question is how we combine possibilities to identify people easily with maintaining a high level of security. Today we have all kinds of sensors. Almost everyone has a fingerprint reader on their mobile, eye-scanning technology is everywhere, and we can insert chips under our skin in operations in order to identify us or unlock doors. But how do we do this and at the same time ensure that I have a high level of control as an individual over what personal data are collected and how that is used? These kinds of aspects can also be studied in airport environments.<\/p>\n<p>\u201cThe benefit of chips may not be that great yet. To be honest, that\u2019s probably what\u2019s holding me back here. But are there other frequent flyers who would consider having a chip implanted in order to avoid security screening? I think there are.<\/p>\n<p>\u201cIn my view, the challenge right now is that we\u2019re only thinking in terms of Sweden, so it\u2019s good to test technology in partnership with a cluster of airports, maybe including Heathrow, Arlanda, Frankfurt and Schiphol. Obviously over the next five years, Arlanda and the others should ensure they have access to the latest technology and the processes and working methods that are needed. The airports can be pieces of the ecosystem puzzle, not just in order to move people around but also to develop competencies. At the airport, there\u2019s a lot of things we need to do \u2013 keeping a check on security is really important, as are flow management and automation. A test bed with a focus on security and automation \u2013 these are part of the airport\u2019s core operations. Waiting for the market to come up with ready-made solutions is a sure way to fall behind.\u201d<\/p>\n<p><strong>Innovative services<\/strong><br \/>\n\u201cI want to be able to test innovative services at Arlanda not in ten years but in three years. Perhaps they can start with something new as early as next year, but it seems obvious this should happen within three years. If someone is a frequent flyer or prepared to have a chip implanted, they should be able to test new security and automated services, and in ten years my zero friction experience of the right time and the right place through security solutions will be realised. In ten years, it will be taken for granted that things are automated so that I won\u2019t even need to think about my baggage or security screening, or need to queue somewhere. If that\u2019s more than ten years in the future, then Arlanda will already have been overtaken.<\/p>\n<p>\u201cThe air travel industry may be conservative, but if we look at every other sector, no matter which one, we see that the gap between those that don\u2019t innovate and those that actually do is widening \u2013 day by day. The reason for this is that those that choose to innovate have built changeability into their work processes. They\u2019ve moved from ironclad five-year plans, which we know never last, to managing work with agile processes and delivering. No one can say anymore that an industry is moving too slowly.\u201d<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f71e4a743fc883b44dcae5d644345364\">\n.avia-image-container.av-av_image-f71e4a743fc883b44dcae5d644345364 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f71e4a743fc883b44dcae5d644345364 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f71e4a743fc883b44dcae5d644345364 av-styling- avia-align-center  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-7320 avia-img-lazy-loading-not-7320 avia_image ' src='http:\/\/www.connectsweden.se\/wp-content\/uploads\/2018\/02\/citat_liggande_darja_eng.png' alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-a7bac4a6e49c8eb47262a43fda825da8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zero friction<\/strong><br \/>\n\u201cTechnology enables diversification, optimisation and individualisation, in everything from education to health to travel. Zero friction is my term for this. It means I get my trip the way I want it, when I want it. The servicification of travel, in terms of technology, has been under way for quite a while now. I think that in the years ahead, we\u2019ll have the chance to order trips in which we efficiently link mass transit with other vehicles and transport modes. As soon as this is in place, we can optimise the transport system, have fewer queues and free up space in the city. This will change a lot of things \u2013 for instance, we won\u2019t need as much space for roads and parking.<\/p>\n<p>\u201cI also think that we\u2019ll soon see a different kind of airport than we\u2019re used to thinking of. In the most small-scale version, it would be something like a bus stop, close to the city centre and really urban. Then we\u2019ll have large airports, but this will involve a different kind of travel.<\/p>\n<p>\u201cIf we optimise transport between cities, we can shorten travel times a great deal. Cities will continue to expand and grow. Then it\u2019s a matter of us creating landing areas in the city, smaller airports, where we\u2019re organised more based on traffic on demand. For long-haul travel around the planet, we\u2019ll need large airports, but we know that aircraft are headed towards supersonic speed and will be increasingly quieter. As a result, airports can be located closer to cities, but location won\u2019t be that important if there\u2019s infrastructure that still allows us to get there quickly.\u201d<\/p>\n<p><strong>Airports as testing laboratories<\/strong><\/p>\n<p>\u201cThe interesting thing about airports is that they\u2019re a place where we all accept that we\u2019re under total surveillance. It\u2019s OK to infringe on our integrity there \u2013 something we wouldn\u2019t accept anywhere else. I have to take off my shoes and someone pats me down. We actually subject ourselves to this.<\/p>\n<p>\u201cSo the airport is an interesting place in behavioural terms for testing systems and special offers. It\u2019s perfectly possible to combine safety and security with values that save time and simplify the airport experience. It\u2019s obvious to me that when I go through the door, I should already be scanned. When I drop off my bag, preferably while I\u2019m still at home, I won\u2019t need to see it again until I reach the hotel. The combination of robots, automated transport and different kinds of tagging will make this possible. But it\u2019s interesting to explore how we can create solutions that provide a high level of safety and security and that safeguard people\u2019s integrity in a good way. Then we can use everything from augmented reality technology to smart lighting in floors to help guide me in an individualised flow,\u201d adds Darja Isaksson, before continuing.<\/p>\n<p>\u201cOne interesting question is how we combine possibilities to identify people easily with maintaining a high level of security. Today we have all kinds of sensors. Almost everyone has a fingerprint reader on their mobile, eye-scanning technology is everywhere, and we can insert chips under our skin in operations in order to identify us or unlock doors. But how do we do this and at the same time ensure that I have a high level of control as an individual over what personal data are collected and how that is used? These kinds of aspects can also be studied in airport environments.<\/p>\n<p>\u201cThe benefit of chips may not be that great yet. To be honest, that\u2019s probably what\u2019s holding me back here. But are there other frequent flyers who would consider having a chip implanted in order to avoid security screening? I think there are.<\/p>\n<p>\u201cIn my view, the challenge right now is that we\u2019re only thinking in terms of Sweden, so it\u2019s good to test technology in partnership with a cluster of airports, maybe including Heathrow, Arlanda, Frankfurt and Schiphol. Obviously over the next five years, Arlanda and the others should ensure they have access to the latest technology and the processes and working methods that are needed. The airports can be pieces of the ecosystem puzzle, not just in order to move people around but also to develop competencies. At the airport, there\u2019s a lot of things we need to do \u2013 keeping a check on security is really important, as are flow management and automation. A test bed with a focus on security and automation \u2013 these are part of the airport\u2019s core operations. Waiting for the market to come up with ready-made solutions is a sure way to fall behind.\u201d<\/p>\n<p><strong>Innovative services<\/strong><br \/>\n\u201cI want to be able to test innovative services at Arlanda not in ten years but in three years. Perhaps they can start with something new as early as next year, but it seems obvious this should happen within three years. If someone is a frequent flyer or prepared to have a chip implanted, they should be able to test new security and automated services, and in ten years my zero friction experience of the right time and the right place through security solutions will be realised. In ten years, it will be taken for granted that things are automated so that I won\u2019t even need to think about my baggage or security screening, or need to queue somewhere. If that\u2019s more than ten years in the future, then Arlanda will already have been overtaken.<\/p>\n<p>\u201cThe air travel industry may be conservative, but if we look at every other sector, no matter which one, we see that the gap between those that don\u2019t innovate and those that actually do is widening \u2013 day by day. The reason for this is that those that choose to innovate have built changeability into their work processes. They\u2019ve moved from ironclad five-year plans, which we know never last, to managing work with agile processes and delivering. No one can say anymore that an industry is moving too slowly.\u201d<\/p>\n<p><strong>Arlanda a showcase for Sweden?<\/strong><br \/>\n\u201cInstead of trying to be a showcase, Arlanda should make sure it\u2019s a place where things happen. Then Arlanda will be a showcase. If you\u2019re part of the innovation, it will be credible, but just putting up posters or having glass cases displaying things won\u2019t work.<\/p>\n<p>\u201cWe need to think about destinations in a context that enables us to strengthen one another through collaboration rather than through competition. Arlanda has the potential to be a place of innovation. When people go there, they should be able to use and test cutting-edge services \u2013 that\u2019s what\u2019s required. It\u2019s more than brands, communication and architecture \u2013 functionality is what\u2019s needed,\u201d Darja Isaksson emphasises.<\/p>\n<p>\u201cThen people can use the airport to test new materials, perhaps things that can change characteristics, nanotechnology, or colour, design and shape, and then the airport can be a destination for innovation. In that case, one can get interesting input from many places and at the same time broad exposure. Perhaps there can be different kinds of innovative special offers for different target groups. I think that collaboration, openness and daring to share information are important.\u201d<\/p>\n<p><strong>Concerning Sweden and the competition<\/strong><br \/>\n\u201cCompetitiveness is extremely important. Digitisation makes it easier for new kinds of companies to enter the market. It also tends to increase the globalisation of business, no matter whether we\u2019re talking about cloud services or optimising transport,\u201d says Darja Isaksson, who ponders the platform economy and its effects on Sweden and the world.<\/p>\n<p>\u201cThere\u2019s one reason why Uber has the model they have. It\u2019s not just about cars. Google Innovate has data transport services, so together they can be platforms for optimising transport for certain kinds of vehicles. The platform economy tends to lead to a small number of players getting substantial power. Then you can have gigantic ecosystems with services linked to them. It\u2019s the same logic for everything, no matter whether we\u2019re talking about the supply chain or transport. It\u2019s access to data that gives optimised flows of everything. This also applies to automation. Value is created by those that have the position, whereas jobs are created by those that have the competency to develop business and technology.<\/p>\n<p>\u201cAs a result of industrialisation, we in Sweden got good at building logistics flows and production factories. That was the basis of all our prosperity \u2013 it\u2019s the same thing now. There are ten million people in Sweden. Together, we\u2019re a city, seen in a global context, and then not even one of the bigger cities. We have to be able to add value in a globalised world. In that case, it makes a big difference whether we\u2019re good at extracting and processing data and developing services. New technological opportunities are always opening up, but it\u2019s a matter of being able to grab them and transform them into services, products and experiences. That\u2019s an extremely important competency today.\u201d<\/p>\n<p><strong>Airport City<\/strong><br \/>\n\u201cI would like to draw a parallel with ESS, the European Spallation Source, out in the Scanian fields of southern Sweden. It too is an artificial creation in some sense, just like Arlanda. ESS is also one of the things that give me hope about Sweden\u2019s future \u2013 the most interesting investment in many years. But is it enough in terms of attractiveness to be located near an airport that serves as a hub? The answer is no. It\u2019s a question of what can be offered in the form of value beyond this. A critical mass, creative people and interesting companies are needed for this to succeed. The fact that Stockholm is crowded and expensive favours an Airport City at Arlanda, but in the short term I wonder how people will work together in the area so that we gain strength in international terms.\u201d<\/p>\n<p><strong>Me as a customer<\/strong><br \/>\nThe customer and the customer\u2019s experience of a service are topics that have long occupied Darja Isaksson, and she is happy to use herself as an example.<\/p>\n<p>\u201cIn order to link together my optimal travel package, many different stakeholders have to be able to work together. So we come to my favourite sport \u2013 it must be possible for data to move freely between players. Players have to open up and enable others to also develop services to link up with. Compared to many other sectors, the air travel industry was early and good at this, but now it would be good to be able to get the same smooth handling for air travel.<\/p>\n<p>\u201cOne target is for everything \u2013 from my bike to the car pool to the handling of my baggage \u2013 to work smoothly. Then it\u2019s important that a hotel developer like Petter Stordalen can sell transport together with my hotel booking so that I can get around. And if he is going to be able to do this, it requires transparent sales strategies for mass transit. Similarly, if I want to connect my short-distance travel with my flight, it\u2019s not just a matter of choosing a taxi in the flow of payments to the airline. There have to be other smooth services available.\u201d<\/p>\n<p><strong>The customer contract<\/strong><br \/>\n\u201cWe flew to the Caribbean for Christmas. Four hours before departure, Google told me my flight was delayed. The airline didn\u2019t tell me until I was at the airport. Google knew that the plane flying to Stockholm was delayed. What does that do to my confidence in the airport and in airlines when I have to be stuck in a waiting area for three hours with tired, hungry children? There\u2019s something seriously wrong with the customer contract when it\u2019s so obvious that the information is already available.\u201d<\/p>\n<p><strong>Collaborative programmes<\/strong><br \/>\n\u201cAgreements on smart transport, car-sharing systems and mass transit cannot come from the top down in a country like Sweden. The Swedish management model doesn\u2018t work that way. It can\u2019t. Every level has to take its ownership of the issues. We now have a national collaborative programme for the new generation of travel and transport. It\u2019s a forum that was created so that participants on every level can meet and set common priorities. My sincere hope, from my perspective as a citizen,\u201d says Darja Isaksson,\u201d is that honourable, important priorities are set so that they can then be kept. But this isn\u2019t just a political responsibility. The business community, politicians and academics also have a shared responsibility,\u201d she emphasises. \u201cPeople say we\u2019re good at collaboration in Sweden.<\/p>\n<p>\u201cThere are good innovation processes, but they don\u2019t come from the inside out. If they do, then it\u2019s unavoidable that people start prioritising their existing operations and their existing competencies. Instead, people should work from the user\u2019s perspective, so that they prioritise from the outside in where there\u2019s a problem. The truly relevant innovations occur when people see what\u2019s happening in the space between their own operations and someone else\u2019s operations \u2013 that\u2019s called the customer perspective.<\/p>\n<p>\u201cInnovation and testing aren\u2019t crazy risk-taking. It happens in a controlled manner, but it involves developed processes for how people should work and how people learn by transferring knowledge back to the team and the organisation. That\u2019s when it\u2019s good to have collaborative programmes,\u201d says Darja Isaksson.<\/p>\n<p>\u201cIt would be really interesting to look at airports from the perspective of innovative special offers. What\u2019s needed to be an innovative partner in what is the core of an airport? I think it\u2019s really interesting that Astra has opened up its labs to partners. They have control over the participants and what they work with, but they still have an inflow of people and resources in an entirely different way. Could that be a way?\u201d<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-av_one_third-b51168870d26eac9084c0e2dc495efe0 av_one_third  avia-builder-el-13  el_after_av_two_third  el_before_av_heading  flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-a7bac4a6e49c8eb47262a43fda825da8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Darja Isaksson<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-a7bac4a6e49c8eb47262a43fda825da8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>BORN:\u00a0<\/strong>1976 in Pite\u00e5, Sweden<\/p>\n<p><strong>OCCUPATION:<\/strong> Strategy in digital transformation<\/p>\n<p><strong>CURRENTLY:<\/strong> On the Board of Directors of the Interactive Institute and a member of the prime minister\u2019s National Innovation Council. Was named Sweden\u2019s most powerful opinion shaper by the business magazine <em>Veckans Aff\u00e4rer<\/em> in 2016<\/p>\n<p><strong>TRAVELS:<\/strong> to Croatia<\/p>\n<\/div><\/section><br \/>\n<div  class='hr av-av_hr-d3021aff4e2c88ff75459fd6b3a45a12 hr-default  avia-builder-el-16  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-a7bac4a6e49c8eb47262a43fda825da8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Favourite destinations<\/h4>\n<p>\u201cThere are lots of places I want to travel to. In the near future, I need to fly to Beijing and Singapore \u2013 it\u2019s a bit embarrassing that I\u2019ve never been there. One of my favourite destinations is Croatia. I travel there often since I have a house there. My children actually get to grow up a bit on an island in the Mediterranean.<\/p>\n<p>\u201cThere are lots of other places. I always want to go to Sorsele in northern Sweden because my grandmother\u2019s childhood home is there. It\u2019s quiet, the snow smells good and you have to have a fire going to get warm. I feel good there, but I don\u2019t want to live there \u2013 then I would go mad. It\u2019s nice to go there. People feel good in nature, we\u2019ve marinated in it for thousands of years.\u201d<\/p>\n<h4>When I travel on my own<\/h4>\n<p>\u201cJag have offices in Stockholm, Gothenburg and Malm\u00f6, so then I travel by train \u2013always. The high-speed X2000 train is wonderful. I would never fly between these cities if I weren\u2019t forced to for scheduling reasons. The train from Gothenburg is faster and I can work. It\u2019s hard for air travel to compete with anything under four hours \u2013 too much time is wasted.<\/p>\n<p>\u201cI almost always travel in Sweden by train, especially heading north, if it\u2019s possible. I fly to Lule\u00e5 \u2013 otherwise it would take too long, but high-speed rail service past Sundsvall up to Ume\u00e5 would be good. I like high-speed trains, and I have faith in them when it comes to linking together a country like Sweden. But I realise it\u2019s an enormous investment, and they need to be ambitious enough from the very start. To be brutally honest, I think that if tracks were installed, rail would outcompete planes on these routes. But we will still always need to fly when it\u2019s necessary. And I would quote Johan Rockstr\u00f6m, who says that everything is pushing us to travel more, but we have to do it in a responsible way. For me, it means that we have to create incentives so that environmental advances and changes in travel habits happen faster.\u201d<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-cf5936b35a6be0255938b1b9396e78a4\">\n.avia-image-container.av-av_image-cf5936b35a6be0255938b1b9396e78a4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-cf5936b35a6be0255938b1b9396e78a4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-cf5936b35a6be0255938b1b9396e78a4 av-styling- avia-align-center  avia-builder-el-18  el_after_av_textblock  el_before_av_image '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-7319 avia-img-lazy-loading-not-7319 avia_image ' src='http:\/\/www.connectsweden.se\/wp-content\/uploads\/2018\/02\/Citat_bild_darja_isaksson_111_eng.png' alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-a38783ca2622f020d8af8e4282179021\">\n.avia-image-container.av-av_image-a38783ca2622f020d8af8e4282179021 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-a38783ca2622f020d8af8e4282179021 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-a38783ca2622f020d8af8e4282179021 av-styling- avia-align-center  avia-builder-el-19  el_after_av_image  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-8550 avia-img-lazy-loading-not-8550 avia_image ' src='http:\/\/www.connectsweden.se\/wp-content\/uploads\/2018\/01\/Bilder_bild_darja_isaksson_staende.jpg' alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-2683186cf6c434c3fdebf44adb9dc21f\">\n#top .hr.hr-invisible.av-av_hr-2683186cf6c434c3fdebf44adb9dc21f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-2683186cf6c434c3fdebf44adb9dc21f hr-invisible  avia-builder-el-20  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-a7bac4a6e49c8eb47262a43fda825da8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Zero friction in Isaksson\u2019s view:<\/strong><br \/>\n\u201cTechnology enables diversification, optimisation and individualisation, in everything from education to health to travel. Zero friction is my term for this. It means I get my trip the way I want it, when I want it.\u201d<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-2683186cf6c434c3fdebf44adb9dc21f\">\n#top .hr.hr-invisible.av-av_hr-2683186cf6c434c3fdebf44adb9dc21f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-2683186cf6c434c3fdebf44adb9dc21f hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-e57cf997302295ed9f2e4991868e9779\">\n.avia-image-container.av-av_image-e57cf997302295ed9f2e4991868e9779 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-e57cf997302295ed9f2e4991868e9779 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-e57cf997302295ed9f2e4991868e9779 av-styling- avia-align-center  avia-builder-el-23  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-7321 avia-img-lazy-loading-not-7321 avia_image ' src='http:\/\/www.connectsweden.se\/wp-content\/uploads\/2018\/02\/Citat_bild_darja_isaksson_6_eng.png' alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-2683186cf6c434c3fdebf44adb9dc21f\">\n#top .hr.hr-invisible.av-av_hr-2683186cf6c434c3fdebf44adb9dc21f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-2683186cf6c434c3fdebf44adb9dc21f hr-invisible  avia-builder-el-24  el_after_av_image  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-029197df445fbd882a0f9e24f6349f08\">\n.avia-image-container.av-av_image-029197df445fbd882a0f9e24f6349f08 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-029197df445fbd882a0f9e24f6349f08 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-029197df445fbd882a0f9e24f6349f08 av-styling- avia-align-center  avia-builder-el-25  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" class='wp-image-8552 avia-img-lazy-loading-not-8552 avia_image ' src='http:\/\/www.connectsweden.se\/wp-content\/uploads\/2018\/01\/citat_staende_daja_3.png' alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a0b76c18c300586a7a521cbd43c6aa29\">\n#top .av-special-heading.av-av_heading-a0b76c18c300586a7a521cbd43c6aa29{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-a0b76c18c300586a7a521cbd43c6aa29 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a0b76c18c300586a7a521cbd43c6aa29 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a0b76c18c300586a7a521cbd43c6aa29 av-special-heading-h3  avia-builder-el-26  el_after_av_one_third  el_before_av_hr '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Other interesting articles<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-37db7774972b8d591729063a7f1a425c\">\n#top .hr.hr-invisible.av-av_hr-37db7774972b8d591729063a7f1a425c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-37db7774972b8d591729063a7f1a425c hr-invisible  avia-builder-el-27  el_after_av_heading  el_before_av_portfolio  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  id=\"av-sc-portfolio-1\"  class=' grid-sort-container isotope   no_margin-container with-excerpt-container grid-total-odd grid-col-4 grid-links-' data-portfolio-id='1'><div data-ajax-id='7297' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7297 grid-entry-overview grid-loop-1 grid-parity-odd   av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/maria-rankka-2-en\/\" title='MARIA RANKKA'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Maria_eng.jpg\" class=\"wp-image-8467 avia-img-lazy-loading-not-8467 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Maria_eng.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Maria_eng-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Maria_eng-1030x550.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Maria_eng-768x410.jpg 768w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Maria_eng-705x376.jpg 705w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: MARIA RANKKA\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/maria-rankka-2-en\/' title='MARIA RANKKA'>MARIA RANKKA<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='7296' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7296 grid-entry-overview grid-loop-2 grid-parity-even   av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/kjell-a-nordstrom-en\/\" title='KJELL A NORDSTR\u00d6M'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_kjell_eng.jpg\" class=\"wp-image-8447 avia-img-lazy-loading-not-8447 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_kjell_eng.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_kjell_eng-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_kjell_eng-1030x550.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_kjell_eng-768x410.jpg 768w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_kjell_eng-705x376.jpg 705w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: KJELL A NORDSTR\u00d6M\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/kjell-a-nordstrom-en\/' title='KJELL A NORDSTR\u00d6M'>KJELL A NORDSTR\u00d6M<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='7290' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7290 grid-entry-overview grid-loop-3 grid-parity-odd   av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/hakan-agnevall-en\/\" title='H\u00c5KAN AGNEVALL'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Hakan_Agnevall_eng.jpg\" class=\"wp-image-8437 avia-img-lazy-loading-not-8437 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Hakan_Agnevall_eng.jpg 1417w, 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isotope-item all_sort no_margin post-entry post-entry-7279 grid-entry-overview grid-loop-4 grid-parity-even   av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/darja-isaksson-en\/\" title='DARJA ISAKSSON'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Darja_eng.jpg\" class=\"wp-image-8456 avia-img-lazy-loading-not-8456 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Darja_eng.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Darja_eng-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Darja_eng-1030x550.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Darja_eng-768x410.jpg 768w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Darja_eng-705x376.jpg 705w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: DARJA ISAKSSON\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/darja-isaksson-en\/' title='DARJA ISAKSSON'>DARJA ISAKSSON<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='7278' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7278 grid-entry-overview grid-loop-5 grid-parity-odd   av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/johan-karlstrom-en\/\" title='JOHAN KARLSTR\u00d6M'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Johan_eng1.jpg\" class=\"wp-image-8443 avia-img-lazy-loading-not-8443 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Johan_eng1.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Johan_eng1-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Johan_eng1-1030x550.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Johan_eng1-768x410.jpg 768w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_Johan_eng1-705x376.jpg 705w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: JOHAN KARLSTR\u00d6M\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/johan-karlstrom-en\/' title='JOHAN KARLSTR\u00d6M'>JOHAN KARLSTR\u00d6M<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='7277' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7277 grid-entry-overview grid-loop-6 grid-parity-even   av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/danica-kragic-jensfelt-en\/\" title='DANICA KRAGIC JENSFELT'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_danica_new_article.jpg\" class=\"wp-image-8463 avia-img-lazy-loading-not-8463 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_danica_new_article.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_danica_new_article-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_danica_new_article-1030x550.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_danica_new_article-768x410.jpg 768w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_danica_new_article-705x376.jpg 705w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: DANICA KRAGIC JENSFELT\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/danica-kragic-jensfelt-en\/' title='DANICA KRAGIC JENSFELT'>DANICA KRAGIC JENSFELT<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='7276' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7276 grid-entry-overview grid-loop-7 grid-parity-odd   av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/johan-edstav-en\/\" title='JOHAN EDSTAV'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_johan.jpg\" class=\"wp-image-8465 avia-img-lazy-loading-not-8465 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_johan.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_johan-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_johan-1030x550.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_johan-768x410.jpg 768w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_johan-705x376.jpg 705w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: JOHAN EDSTAV\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/johan-edstav-en\/' title='JOHAN EDSTAV'>JOHAN EDSTAV<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='7275' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7275 grid-entry-overview grid-loop-8 grid-parity-even   av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/karin-wanngard-en\/\" title='KARIN WANNG\u00c5RD'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_karin.jpg\" class=\"wp-image-8439 avia-img-lazy-loading-not-8439 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_karin.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_karin-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_karin-1030x550.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_karin-768x410.jpg 768w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild_karin-705x376.jpg 705w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: KARIN WANNG\u00c5RD\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/karin-wanngard-en\/' title='KARIN WANNG\u00c5RD'>KARIN WANNG\u00c5RD<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='7129' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-7129 grid-entry-overview grid-loop-9 grid-parity-odd   av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/gert-wingardh-en\/\" title='GERT WING\u00c5RDH'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild-Gert.jpg\" class=\"wp-image-8461 avia-img-lazy-loading-not-8461 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild-Gert.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild-Gert-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild-Gert-1030x550.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild-Gert-768x410.jpg 768w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2025\/11\/Bilder_huvudbild-Gert-705x376.jpg 705w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: GERT WING\u00c5RDH\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/gert-wingardh-en\/' title='GERT WING\u00c5RDH'>GERT WING\u00c5RDH<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='6178' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-6178 grid-entry-overview grid-loop-10 grid-parity-even   av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/micael-dahlen-en\/\" title='MICAEL DAHL\u00c9N'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Micael_eng_2.jpg\" class=\"wp-image-6185 avia-img-lazy-loading-not-6185 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Micael_eng_2.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Micael_eng_2-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Micael_eng_2-1030x549.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Micael_eng_2-705x376.jpg 705w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Micael_eng_2-450x240.jpg 450w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: MICAEL DAHL\u00c9N\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/micael-dahlen-en\/' title='MICAEL DAHL\u00c9N'>MICAEL DAHL\u00c9N<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='6177' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-6177 grid-entry-overview grid-loop-11 grid-parity-odd   av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/ola-rollen-en\/\" title='OLA ROLL\u00c9N'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Ola_Hexagon_eng_3.jpg\" class=\"wp-image-6183 avia-img-lazy-loading-not-6183 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Ola_Hexagon_eng_3.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Ola_Hexagon_eng_3-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Ola_Hexagon_eng_3-1030x549.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Ola_Hexagon_eng_3-705x376.jpg 705w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Ola_Hexagon_eng_3-450x240.jpg 450w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: OLA ROLL\u00c9N\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/ola-rollen-en\/' title='OLA ROLL\u00c9N'>OLA ROLL\u00c9N<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='6176' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-6176 grid-entry-overview grid-loop-12 grid-parity-even   av_one_fourth  default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/richard-milne-en\/\" title='RICHARD MILNE'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/04\/Richard_2.jpg\" class=\"wp-image-8007 avia-img-lazy-loading-not-8007 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/04\/Richard_2.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/04\/Richard_2-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/04\/Richard_2-1030x549.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/04\/Richard_2-705x376.jpg 705w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/04\/Richard_2-450x240.jpg 450w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: RICHARD MILNE\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/richard-milne-en\/' title='RICHARD MILNE'>RICHARD MILNE<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><div data-ajax-id='6175' class=' grid-entry flex_column isotope-item all_sort no_margin post-entry post-entry-6175 grid-entry-overview grid-loop-13 grid-parity-odd  post-entry-last   av_one_fourth first default_av_fullwidth '><article class='main_color inner-entry'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href=\"https:\/\/www.connectsweden.se\/en\/artiklar\/hakan-buskhe-en\/\" title='H\u00c5KAN BUSKHE'  data-rel='grid-1' class='grid-image avia-hover-fx'> <img decoding=\"async\" fetchpriority=\"high\" width=\"1417\" height=\"756\" src=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Bilder_Hakan_eng.jpg\" class=\"wp-image-6184 avia-img-lazy-loading-not-6184 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Bilder_Hakan_eng.jpg 1417w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Bilder_Hakan_eng-300x160.jpg 300w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Bilder_Hakan_eng-1030x549.jpg 1030w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Bilder_Hakan_eng-705x376.jpg 705w, https:\/\/www.connectsweden.se\/wp-content\/uploads\/2014\/12\/Bilder_Hakan_eng-450x240.jpg 450w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/><\/a><div class='grid-content'><div class='avia-arrow'><\/div><header class=\"entry-content-header\" aria-label=\"Portfolio: H\u00c5KAN BUSKHE\"><h3 class='grid-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.connectsweden.se\/en\/artiklar\/hakan-buskhe-en\/' title='H\u00c5KAN BUSKHE'>H\u00c5KAN BUSKHE<\/a><\/h3><\/header><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8456,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"tags":[],"portfolio_entries":[],"class_list":["post-7279","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/portfolio\/7279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/comments?post=7279"}],"version-history":[{"count":0,"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/portfolio\/7279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/media\/8456"}],"wp:attachment":[{"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/media?parent=7279"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/tags?post=7279"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/www.connectsweden.se\/en\/wp-json\/wp\/v2\/portfolio_entries?post=7279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}