Connect Sweden is working to strengthen international air links

Stockholm and Sweden have very good growth prospects. But it is worrisome that they are not as well positioned compared to the rest of the world in the development of international non-stop air links. New routes do not just come from out of nowhere. To improve this situation, we have formed Connect Sweden.

STOCKHOLM – THE FASTEST GROWING CAPITAL IN EUROPE

Sweden is the largest economy in Scandinavia and right now is one of the strongest economies in Europe. According to the Stockholm Chamber of Commerce, Stockholm’s attractiveness will further increase, and the city is expected to be the fastest growing European capital through to 2030.

Connect Sweden is a collaborative project established in 2013 that is working to strengthen Sweden’s international air links. The project is supported by representatives from Swedish businesses, the City of Stockholm, a number of other national and regional organisations, and the airport group Swedavia.

THE IMPORTANCE OF GOOD AIR LINKS

Connect Sweden’s objective is to strengthen Stockholm Arlanda Airport’s position as Scandinavia’s leading hub. New non-stop routes will improve connectivity to markets that are crucial to Swedish businesses, promote tourism and attract capital and knowledge to the region. In addition to creating direct jobs in the air travel sector, better air links help enhance our competitiveness, our ability to attract investments and in the long term create jobs across the country’s economy.

The aim is to establish five or more international non-stop routes mainly in Asia, North America and Europe within a three-year period.

STRONG APPEAL FOR AIRLINES

Stockholm’s good growth prospects, investments in Stockholm Arlanda Airport and Connect Sweden’s commitment together constitute very strong factors that appeal to airlines interested in investing in a region with unique and sustainable growth prospects.

OBJECTIVE

Connect Sweden was established in 2013 in order to strengthen Stockholm Arlanda’s role as the hub of Scandinavian air travel and to attract more international air links.

PARTNERSHIP

Connect Sweden is a collaborative partnership between businesses, public sector organisations, national and local political leaders, the Swedish parliament and government.

COMMITMENT OF THE BUSINESS COMMUNITY

The commitment of the business community helps to attract new non-stop routes by supporting the promotion of Sweden as an appealing market.

FUNDING/SUPPORT

The project is funded/supported by Swedavia, Invest Stockholm Business Region AB, Stockholm Visitors Board, Visit Stockholm AB, the Stockholm County Administrative Board, the Stockholm County Council and Region Uppsala.

CONNECT SWEDEN HAS IDENTIFIED FIVE AREAS WHERE INCREASED INTERNATIONAL CONNECTIVITY IS EXPECTED TO HAVE AN EFFECT ON

1. BUSINESS

Good international access creates conditions for businesses to grow and enhance their competitiveness in a global market. This is true of both local and regional businesses, but also of businesses out in the countryside whose proximity to the global market increases as international access in the Stockholm region grows. The Stockholm region is both a growth engine and a transport hub for all of Sweden, which is why international access to and from the region is very important for Sweden as a whole. Furthermore, every new non-stop route means a time saving of around 100,000 work hours a year.

2. RESEARCH AND DEVELOPMENT

Along with strengthening businesses, increased access can also help to attract investments to the region which enhance private sector activity but also promote research and development. Greater international access also increases the potential for meetings and exchanges in the academic community.

3. TOURISM

The importance of tourism to the Swedish economy has grown steadily in recent years. Since 2000, the export value of tourism has increased 162 per cent and was estimated to be 6.1 per cent of Sweden’s total export of goods and services in 2012. This increased tourism is crucial for Stockholm. In 2012 alone, 289 new tourism companies registered in Stockholm (Turistnäringens Företagarindex 2013). There are many factors pointing to a continued increase in travel to the Stockholm region over the next 10-year period. An ever growing, affluent middle class in Poland, the Baltic countries and Russia will affect this trend, while an expanding middle class in China and India means that international tourism from these countries is expected to grow. There are also expectations of larger tourism flows from other countries including the US and Japan. To an increasing extent, the world’s growing middle class is travelling beyond traditional European destinations such as Paris and Rome and is beginning to discover other holiday destinations. More non-stop routes to Stockholm are key to bringing this important tourism demographic to the city. Increased tourism strengthens passenger volume on established non-stop routes and can serve as a basis for new ones.

4. CULTURAL LIFE

Increased access also leads to a flow of people to the region, of leisure and business travellers, but also new citizens. Today the Stockholm region has the second highest population growth rate in Europe. This creates potential for increased trade and consumption but also demand for an attractive cultural life.

5. ENVIRONMENT

There is also potential to reduce the environmental impact with more non-stop air links to and from international final destinations given that passengers then avoid flying via other hubs.

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Contact us

Would you like more information or would you like to get in touch with someone here to discuss opportunities? Please let us know. We will be happy to take your questions and suggestions.

Air links development:

Elizabeth Axtelius
Director Aviation Business, Swedavia
Phone +46 10 109 01 27
elizabeth.axtelius@swedavia.se

Other questions:  

Linda Sjödin
Chief Communications Officer, Swedavia
Phone +46 70 991 12 15
linda.sjodin@swedavia.se

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